Part Time Beverage Co
Organic social, paid social, media, art direction
Part Time Beverage Company, based in Tulsa, Oklahoma, specializes in ready-to-drink cocktails.
For this client, I had the opportunity to concept and design all visual elements of this campaign. Additionally, I led the art direction of this client’s social media presence. This was inclusive of leading product photography shoots, planning out the visual feed, and designing ongoing content.
Our social-centric campaign celebrates high-quality cocktails in a convenient can, appealing to young professionals who appreciate luxury on a budget with a hedonistic twist on everyday life. The art direction is reflective of this dichotomy—often showcasing ironic, flippant imagery though a luxury lens.
Awards:
Davey Awards 2024 - Gold, Branded Digital Content - Food & Beverage
ADCT Graphex 2024 - Honorable Mention