International Leadership of Texas
Campaign Identity
A charter school with locations across Texas that helps students actualize their imaginations through a curriculum based on language, leadership, and character.
For this project, I had the opportunity to concept and design all visual elements of this campaign.
In researching this project, I found that this charter school provided various unique educational opportunities that seemed to set these students up for success. After seeing several examples of students ending up at such prestigious universities upon graduation as well as impressive career trajectories, I knew that if a student attended International Leadership of Texas (IL Texas), they had the tools they needed in order to achieve their wildest dreams.
This campaign is centered around that very idea. When asked as a child, “What do you want to be when you grow up?” You shoot for the moon. Students are depicted with childlike illustrations overlayed, depicting aspirational careers that are achievable with IL Texas. This was also a solution for not being able to execute a photoshoot for this campaign’s launch. Consequently, we had the opportunity to spice up existing assets in a completely new and fresh way.
Awards:
Marcomm 2023 - Platinum, Branding Refresh