Fortify Global
Brand Identity, Web Design
Fortify Global is a non-profit that supports international students navigating higher education away from home. Through 1:1 mentorships, resource connections, and community-building, Fortify Global empowers students to thrive academically and personally in the United States, bridging the gap between them and essential resources needed to be successful.
Fortify Global approached me to help them develop a brand identity as well as a website for their organization.
The circle symbolizes unity, which this direction embraces by utilizing it both as a shape and a reference to the globe. Additionally, design elements resembling latitude and longitude lines emphasize connectivity, mirroring Fortify Global's mission to serve as a bridge to additional resources, fostering a sense of unity, comfort, and belonging for international students who may feel distanced from home.
The logo family revolves around the concept of a contemporary, minimalist globe, which is integrated with and anchored to the typography. This design reflects one of Fortify Global's core focuses—facilitating connection and interaction within their community.
The mark suggests a sense of motion, symbolizing Fortify Global's commitment to actionable steps in aiding students in navigating their journey from one point to another, connecting them with essential resources to succeed in the United States.