Forefront Dermatology
Brand Identity
Forefront Dermatology spans the U.S. with clinics dedicated to safety and results in cosmetic care. Board-certified physicians offer personalized treatments, helping you navigate the noise of beauty standards and empower you to rediscover your unique beauty and regain your confidence.
For this project, I had the opportunity to concept and design all visual elements for this campaign.
The art direction of this campaign is reflective of the language already used in this industry space. During the research phase, several words beginning with the prefix “Re” surfaced frequently. I really took interest in that idea, as the current state of beauty standards tells people everything they need to change about themselves. The intention behind “Re” is to help potential patients become aware of treatments that can help them restore and embrace aspects of their natural beauty, rather than change it.
Closeups of real, yet aspirational skin is shown in various ages and shades. Strong typography is overlayed with the root word hollowed out—allowing for the skin to shine through rather than be covered. The color palette is an expansion of Forefront’s existing general dermatology brand to distinguish between the two branches.
Additionally, a key pillar of this campaign is education. Since there is so much misinformation and malpractice in the aesthetic space, it was a priority to ensure patients felt educated and safe going to Forefront for their aesthetic treatments.
Awards:
Davey Awards 2024 - Silver, Integrated Campaign - Healthcare & Pharma